Why do you need a database? To help you understand, let’s look at real estate like it’s a contact sport. It’s all about gaining and maintaining - gaining relationships and building trust. It’s important, however, that as an agent you learn to maintain these things as...

So you’ve established your database. Now what? A lot of agents will invest time loading contacts into their CRM (or database), make their introductory phone calls, and then they wait for people to respond to them. They wait… and wait… and wait. But your database...

According to a recent report, as a real estate agent, you (theoretically) have 1.3 million competitors. Crazy, right? So what are you doing to stick out? We want to propose that it’s not actually what you do that sets yourself apart, it’s how you do it. This can be...

The first conversation with a client is always the most intimidating. The fear is understandable! First impressions are super important and you don’t want to blow it. When you don’t know what to say or how to say it, the task can feel scary and uncomfortable. That’s...

Social media - what comes to mind? Maybe you think about it as a fun way to kill time or stay connected to old friends. Maybe you use it to grow your network or drum up some business here and there. Here’s the truth: social media is one of the most effective ways to...

Stop staring at the phone screen, take a deep breath, and move past the awkwardness. We understand that making phone calls can be uncomfortable, but they are so important! Especially making quarterly calls to your clients. You may be thinking: “What in the world do I...

It’s 6 am and your alarm clock is going off...again. You’ve already hit the snooze button three times but want just 5 more minutes of sleep! Your kid forgets their homework. Or your idea of a fun night out turns into a fine night in with TV dinner on the menu and...

If you’ve gone through all the effort to put together an open house, you want to make sure something comes out of it. If you’re an agent, you’re probably familiar with what goes into prepping the space itself, but what do you do when your clients arrive? What do you...

Let’s face it, being a real estate agent takes guts! Every day you face the possibility of rejection and pressure when encouraging clients to make maybe the biggest purchase of their lives. But in order to be successful in your business - you have to know how to...

So you’re a real estate agent... Your business was doing great, but now you’ve found yourself in a season where your business is doing just… okay. Time passes, and you’re back to having some amazing months, and then everything falls apart again. Does this sound...

Past clients make great future clients. Many real estate agents think handing over the house key (and maybe posting a photo) means it’s time to close the client’s file, but that’s not the case at all. So what comes next? Real estate is a “relationship business.”...

There is nothing more frustrating than investing time into a buyer… and then, poof, they disappear. If you’re like most agents, this hasn’t just happened once, either. Fortunately, there’s a better way to serve these clients and eliminate the gone-with-the-wind...

The older you get, the more stuff you have to do, and the less time you have to do it. Not only that, but in the real estate business you have so many things competing for your attention, it’s tricky to figure out how to prioritize your time and attention. We get it!...

Real estate agents typically think open houses end when you lock the front door and pull up the yard signs. If that’s your mindset, you’re dramatically underestimating the power an open house can actually have on your business. The reality? Following up with the...

As a realtor, the task of showing a house can be a bit overwhelming. You either love it, or you hate it. No matter where you fall on the scale, the truth is, showing a house to your buyer is one of the most effective tools you can use to sell a house (and get your...