Past clients make great future clients. Many real estate agents think handing over the house key (and maybe posting a photo) means it’s time to close the client’s file, but that’s not the case at all.
So what comes next?
Real estate is a “relationship business.” Therefore, you have to treat it like you would a friend. If a friend or loved one were to move away, you wouldn’t lose all contact with them, would you? Of course not. When you have a relationship with someone, you keep up with them and check in every now and then.
You have to do the same with your clients. When you keep up with your clients post-close, one of two things are likely to happen: either they’ll use you again in the future or refer your services to people they know. Either way, it’s a win!
At BTG, our team wants to help you figure out how to effectively maintain relationships with your clients post-close. When you become an agent with BTG, our support team partners with you to update contacts in your database, assign a post-close communication strategy and help you manage your database that allows you to easily pull up “past clients” on your event and gratitude invitation calls. The details being done correctly is what helps your business build momentum.