Stop staring at the phone screen, take a deep breath, and move past the awkwardness. We understand that making phone calls can be uncomfortable, but they are so important! Especially making quarterly calls to your clients.
You may be thinking: “What in the world do I say? Will they be annoyed? Won’t they just call when they need me?” Well, they might. But if you make the effort to check in on them every now and then, they will.
We know that making those calls can be super awkward. But it’s time to embrace it! And here’s why: According to a study done by the National Association of Realtors, 86% of consumers stated that they would use their real estate agent again or refer someone to an agent that they know BUT less than 15% actually do. The number one reason cited by consumers was because their agents failed to stay in touch. You’re going to hear this a lot, but real estate is a relationship business. Naturally, people want to feel wanted and it is our duty as agents to communicate to our database that we value them. It’s important that our clients know:
- I have time for you and your referrals
- I want your referrals
- What happens when you refer me? Setting expectations
Really, it’s simple! Making these quarterly phone calls will get easier and more effective. All you need is to follow best-practices, feel confident because you memorized a script, and know how to have a meaningful conversation. There’s no better time than now! What are you waiting for?