The Importance of Social Media

Social media – what comes to mind? Maybe you think about it as a fun way to kill time or stay connected to old friends. Maybe you use it to grow your network or drum up some business here and there. Here’s the truth: social media is one of the most effective ways to build a real estate business.

At BTG, social media is GOLD to us and here’s why…

First things first, It’s free. Advertising can be expensive and it’s hard to gauge its effectiveness when you don’t see immediate results. With social media, you’re able to see client interaction and interest first hand. It allows you to look at your business through a magnifying glass and determine what’s working and what isn’t.

Next, It builds trust! Real Estate is all about relationship and what better way to grow that than through social media? Social media gives you immediate access to your clients and, in return, helps you build your database!

How? Staying connected is the foundational first step in this process. Start with adding friends/following your existing database on platforms such as Facebook, Instagram, and LinkedIn. Pull up your database and personally connect with each and every person on that list. Yes, it’s time-consuming, but it’s also an effective strategy. So take advantage of it! Utilizing social media in your everyday marketing strategy can only help you. BTG agents have seen a lot of growth because of it and confidently believe that you will too.

5 Steps to Building a Successful Career in Real Estate

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